George had now also begun working towards combining his words with music and education to push for his goal of real social change. This included work with the RSA for Climate Change, the Human Rights Commission for Hate Crime, and the NHS for the human story of blood donation. At a Business in The Community performance he was seen by Prince Harry. Moved by his performance, they started to work together with George playing a prominent role as an ambassador for Prince Harry’s charity Sentebale.